Our Story

Welcome to First Place


Gyms should be there for you!

We know walking into a gym can be a little scary, especially if you are new to fitness. We’d like you to know we understand how you feel and have worked very hard over the last 12 years to reduce the fear people have about health clubs.

It all started in 2006...

First Place Fitness started in 2006 and was built on the foundation of helping the person who is brand new to exercise, those that don’t have a clue about how to get in shape. Everything we do is designed to make you feel comfortable, fit in, and get results on your way to making exercise a permanent component of your life. It’s evident in the layout of the facility with its private rooms, the freestyle classes we offer, the free programs we create when you join, and the staff we hire based on their knowledge and personality.

Get into your zone

The classes at First Place Fitness gym, not only teach you how to exercise for the first time, but every time you come to the gym.

We feel we are the best in the Waikato at helping beginners. Come in and see why members describe First Place Fitness as their second home.

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Why first place fitness?

Well so glad you asked!

Over 50 pieces of cardio gear including 2 stair climbers and the latest booty builder machine.

In house massage therapist available specialising in sports, relaxation massage and Reiki Healing. Sessions range from $30 to $80 and 1/2hr to 1.5hrs. To book text or call Jayna on 0272532002, message her through her tukaha massage facebook page or email j.muriwai@hotmail.co.nz

First place fitness members receive 15% off Top Town Tyres, 25% off Sugarbowl cafes and 25% off Prostyle hair salon!


✔  FREE consult and individualised program when you join (value $60)

✔  24hr shower and changing room facilities!

✔  The only gym in the Waikato with morning and evening childcare, take some time out for yourself!

✔  5 specialty training areas in separate rooms. Train in privacy with likeminded people.

✔  The only facility in the Waikato with the individual carbohydrate tolerance (ICT) program. This is run separately upstairs with 4 health coaches. Receive a personalised eating program including 1 on 1 weekly coaching. Email weightlosswaikato@firstplacefitness.co.nz or private message Weight Loss Waikato on facebook.

✔  We have the largest variety of freestyle classes in any 24hr health club   30+ sessions per week which include Bootcamp, Boxing, Core, Boxfit, Kids bootcamp, Kids boxing, (BATs) Butts abs and thighs, Olympic lifting, Spin, WODs, Body Blast, Muai Thai Kickboxing and Yoga

✔  Over 160 FREE carparks

✔  30 min computerized circuit for beginners

✔  Over 50 pieces of cardio gear including 2 stair climbers

✔  10 squat racks and 10 bench press, no waiting for the most popular equipment.

✔  Free use of over 100 gyms around New Zealand from Southland to Northland. Let us know when you travel and we will issue you a fitpass, (full list of gyms at reception)

✔  FREE WIFI! Listen to your own sounds, snap some sefies, do a bank transfer all while at the gym on us?

✔  Private saunas in each changing room


Woman working out with their personal trainer